Email lists are surely to be of the greatest things created in the era of internet and virtual world. But as everything else, they can not have only positive sides. Inevitably they have some difficulties in usage and some negative sides.
Firstly it is the difficulty in building email list. If it is your very first time working with email lists you may not manage to do the work. Building email list needs scent and flair. Also you need capability in doing marketing. Of course this difficulty can be solved, because you can just go and buy some email lists. But then you will invest and not all of the new businesses have the ability to invest.

Secondly, there is the difficulty to maintain the email list. If the email list is big, there is nearly no way to follow if all the email addresses are correct or if they are still working. It can happen only if you receive message for undeliverable email or for unknown user.

The third problem is with the duplicate email addresses in the email list. You will need to check one by one, by using any other software or system. This problem can occur specially when buying email list, as you cannot see the email list before making the payment.

The forth problem is the partly mentioned ones above. Mean when you decide to buy email list, there is always risk to buy unusable email list and to spend your money for nothing.

The fifth thing is that you can anytime lose your contacts from the email list. So you have to build good antivirus protection to your computer or to choose email list software which has built in protection.

The six one is software problem. If you have chosen not proper software you can do your work and send emails for months and no one will receive your emails. You will think you are working with full force and one day you will find the bitter truth. So, be careful choosing the software.

The seventh problem is that email lists and this mass email sending, especially when you have bought the email list, can cause you the name of spammer. And one you have “earned” this reputation title, it will be difficult for you and your business. Or if you do not win the name of spammer, you can be added to black lists. Not gratifying, is it?

Another problem is to not choose the right addresses and the right purpose group of people to be added in the email list. This happens not rarely and will mean that the campaign will have no success or small success.

You will have to think about all those difficulties, risks and problem and to decide some other issues. You will have to think about timing, feedbacks, attracting message and etc. It does not seem difficult and it is not difficult. Just some conformity is needed.